Are you a mom ready to grow your blog and finally turn your passion into passive income? Then you probably already know the power of email marketing. It helps you connect directly with your readers, promote your content, and sell your digital products or services — all while you sleep.
But here’s the big question: Should you use ConvertKit or Mailchimp?
As a 19-year-old boy passionate about helping moms like you build digital businesses, I’ve done the research, tested the tools, and seen what works. In this guide, I’ll break it all down in plain English — no tech jargon — and help you decide which one fits your blogging journey best.
Why Email Marketing Matters for Mom Bloggers
Here’s why:
- ✅ You own your list. Unlike social media, you control it.
- ✅ It boosts traffic to your blog and product pages.
- ✅ You can automate welcome sequences, promotions, and nurture emails.
But to do this effectively, you need a reliable email platform. That’s where ConvertKit and Mailchimp come in.
ConvertKit Overview: Made for Creators
ConvertKit is an email marketing platform created specifically for creators — bloggers, YouTubers, and digital product sellers.
🔹 Pros of ConvertKit:
- Built for bloggers and content creators
- Clean, simple interface (no tech overwhelm)
- Powerful automation workflows
- Landing pages & opt-in forms included
- Easily tag and segment your audience
- Seamless integration with Shopify, Teachable, and WordPress
🔹 Cons:
- Free plan limited to 1,000 subscribers
- Templates are simple — not for graphic-heavy emails
- More expensive as you grow
Mailchimp Overview: The All-Around Option
Mailchimp has been around longer and is often the go-to tool for beginners.
🔹 Pros of Mailchimp:
- Free for up to 500 subscribers
- More visual templates and design tools
- Helpful email editor and drag-and-drop builder
- Built-in analytics and reports
- Integrates with most platforms
🔹 Cons:
- Interface can feel overwhelming at first
- Automations aren’t as smooth as ConvertKit
- Segmenting and tagging is less intuitive
- Charges for unsubscribed contacts (yikes!)
Side-by-Side Comparison
| Feature | ConvertKit | Mailchimp |
|---|---|---|
| Best For | Bloggers, creators, sellers | Businesses, marketers |
| Free Plan | Up to 1,000 subscribers | Up to 500 contacts |
| Automation | Visual workflows, powerful | Basic automations |
| Templates | Minimal, clean | Beautiful, drag-and-drop designs |
| Landing Pages | Yes | Yes |
| Ease of Use | Beginner-friendly | Steeper learning curve |
| Pricing (Starts At) | $9/month after free plan | $13/month after free plan |
Which One is Best for YOU?
Choose ConvertKit if:
- You’re a blogger or digital product seller
- You want automation without headaches
- You care more about function over flashy design
Choose Mailchimp if:
- You’re just testing the waters
- You prefer beautiful email templates
- You want to keep costs low while you grow
My take? If you’re serious about turning your blog into a business, ConvertKit grows with you better.
Pro Tips from a 19-Year-Old Helping Moms Succeed
- ✨ Start simple: Pick one and stick with it for at least 3 months.
- 🚀 Use email to promote your latest blog posts, free printables, or mini-courses.
- ✉️ Don’t wait to build your email list — even with 10 readers, start today!
Frequently Asked Questions
Can I switch later from Mailchimp to ConvertKit?
Yes! Most platforms let you export your email list and import it into another. So don’t stress — you’re not stuck forever.
Which one is better for selling digital products?
ConvertKit. It was designed with creators in mind, so it makes selling ebooks, printables, and courses easier.
Is email marketing still worth it in 2025?
100%. Social media algorithms change, but email gives you direct access to your loyal readers.
Will these tools work with my blog?
If you’re using WordPress, Wix, or even Shopify — both ConvertKit and Mailchimp integrate easily.
Are there any free resources to help me?
Absolutely! I’ll soon release a free email starter kit just for moms (stay tuned!)
Helpful Guides to Grow Your Online Income
Want to dig deeper into building your online income? Check out some of my best beginner-friendly tutorials:
Final Thoughts: Keep It Simple, Mama!
Both ConvertKit and Mailchimp are amazing tools — the key is to just get started.
Remember, your voice matters. Your blog matters. And with the right tools and mindset, you can build a digital business that brings in income while still being present with your family.
I’m here cheering you on!
And hey — if you found this guide helpful, I’d love for you to join my email list too. Let’s grow together. 😊
